242 Pages · · 5.56 MB · 440 Downloads· language English
Published By publisher of ebook Capstone
File Name: download.pdf?id=157737861&h=9b423f05a401a9bfa82f1b52361e9f73&u=cache&ext=pdf
download icon download icon download icon download icon download icon 5 Avg rating700 Votes

Assertiveness by Conrad and Suzanne Potts is an informative and practical guide that helps readers learn how to communicate assertively and achieve a win-win outcome in their personal and professional lives. The book emphasizes the importance of developing assertiveness skills to gain more control over one’s life and achieve greater success.

The authors begin by defining assertiveness and highlighting the differences between assertiveness, aggression, and passivity. They argue that assertiveness is a behavior that seeks to achieve a satisfactory outcome for both parties by acknowledging and considering the needs of others while stating one’s own needs clearly. The authors provide numerous examples of assertive communication and contrast them with examples of aggressive or passive communication styles.

Section One

The book is divided into six sections, each of which addresses a specific aspect of assertiveness. The first section focuses on self-awareness and emphasizes the importance of recognizing one’s own needs, values, and beliefs. The authors provide exercises and quizzes to help readers identify their strengths and weaknesses in assertive communication.

Second Section

The second section focuses on building self-confidence, which is essential for assertive behavior. The authors discuss the causes of low self-esteem and provide practical strategies for building self-confidence, such as positive self-talk, goal-setting, and visualization.

Third Section

The third section addresses communication skills, such as active listening, questioning, and nonverbal communication. The authors provide numerous examples of effective and ineffective communication and offer practical tips for improving communication skills.

Forth Section

The fourth section focuses on assertive behavior in specific situations, such as dealing with criticism, saying no, and making requests. The authors provide practical tips for handling difficult situations assertively and offer examples of assertive responses.

Fifth Section

The fifth section addresses assertiveness in relationships, including romantic relationships, friendships, and work relationships. The authors discuss the importance of setting boundaries and assertively communicating one’s needs and expectations in relationships.

Final Section

The final section of the book focuses on maintaining assertiveness in the long term. The authors discuss the challenges of maintaining assertiveness in the face of criticism, rejection, or difficult situations and provide practical strategies for staying assertive.

Overall, Assertiveness is a well-written and informative guide to developing assertiveness skills. The authors provide numerous examples and practical tips for communicating assertively in a wide range of situations. The book is easy to read and understand, making it accessible to readers of all levels.


One of the strengths of the book is its emphasis on the win-win approach to communication. The authors argue that assertiveness is not about getting one’s way at the expense of others but rather about finding a satisfactory outcome for all parties involved. This approach is particularly relevant in today’s world, where collaboration and cooperation are essential for success in personal and professional life.

Another strength of the book is its focus on self-awareness and self-confidence. The authors recognize that assertiveness begins with knowing oneself and believing in one’s own worth. The exercises and quizzes provided in the book are particularly helpful in this regard, as they encourage readers to reflect on their own strengths and weaknesses and develop strategies for building self-confidence.


One weakness of the book is that some of the examples provided may be too simplistic or unrealistic. While the authors provide numerous examples of effective and ineffective communication, some of these examples may not be applicable to real-life situations. Additionally, some readers may find the exercises and quizzes repetitive or unnecessary.


Assertiveness by Conrad and Suzanne Potts is a valuable resource for anyone seeking to develop assertiveness skills. The book provides practical tips and strategies for communicating assertively in a wide range of situations, and its emphasis on self-awareness and self-confidence is particularly helpful. While some of the examples provided may be simplistic, the book’s overall message is clear and relevant, and it is a useful guide for anyone seeking to improve their communication skills and achieve greater success in their personal and professional lives.